The three mistakes
Doing the wrong thing at the wrong time, waiting to feel ready, and over-complicating. The habits that keep good coaches stuck in year two.
A free four-hour intensive with Joel Burgess
Build it live, in one afternoon. Then go into Christmas relaxed, knowing exactly what January looks like.
No six-week miracle. Twelve months of the right things, in the right order. A free Life-Sized Business Intensive for heart-led coaches who are brilliant with clients and tired of feast or famine.
The truth
Six figures in six weeks.
Quit your job in 90 days.
A seven-figure launch from your sofa.
And here you are. Good with clients. Living off referrals. One great month, then a quiet one, then a scramble to fill the next. Busy being busy.
I bought the speed too. A funnel that promised six figures in six weeks, 500 printed journals nobody ordered and a maxed-out credit card. Then I simplified, started conversations, and built six figures in my first year.
A business that fits your life takes time, focus and persistence. But not forever. About a year.
On 4 December we map yours.
The afternoon
Built in the order a real year gets built. Pen and paper on the desk, your real numbers in front of you.
Doing the wrong thing at the wrong time, waiting to feel ready, and over-complicating. The habits that keep good coaches stuck in year two.
You fall to the level of your identity. Why money is a mirror, and why the ick around selling usually starts here.
Your message isn't heard among the noise. How to become unmistakeable with small daily signs of life, without becoming a content machine.
The sales ick. Enrol from the body, then build an offer ecosystem that gives people a path of easy yeses, all the way to your core offer.
The feast-to-famine cycle. Find your rhythm and install the Heartbeat: one system a quarter, one campaign a month, so the business keeps moving when you step away.
Your numbers worked backwards, then Signal, Sales and Systems mapped across twelve months. You leave with the plan.
Starting with a two-minute score of your Signal, Sales and Systems, with live hot seats along the way. Bring your real business.
Two ways to spend 2027
What a year does
A £20k client in 60 days. Then a £125k year.
An executive coach who had missed five mortgage payments in a row. Within 60 days she signed her first £20k client, then went on to a £125k year.
Sophie · CEO coach
Side hustle to $37k months
Coaching on the side of a corporate job, with sporadic clients and no structure. He left the job and has since had $37k months.
Ian · ADHD performance coach
£0 months to £20k clients
Some months brought nothing in. Now she creates £20k clients, and sold out her first retreat almost immediately.
Sofia · Wellbeing and performance coach
None of them did it in six weeks. All of them did it.
Your host
I raised £1m for a food tech startup and lost it when COVID hit, with a newborn in my arms and a credit card holding the business up. Coaching rebuilt my life. I've since made $1.5m online from it.
My first $50k month came from an email list of 600 people. Today I coach on Tuesday and Wednesday afternoons, from the clifftops of Ericeira in Portugal. That's the point of all of this.
Is this for you
Your time zone
Can't make it live? The recording is only available with the $27 VIP pass, offered after you register. There is no free replay.
One afternoon.
One year.
One plan.
Questions
Yes. After you register there's an optional $27 VIP pass with the recording, a Claude skill that builds your plan with you, and an hour with me after the intensive. You don't need it to get full value from the afternoon.
Only for VIP. Come live and you'll also get a gift on the day that isn't sent out afterwards.
Four hours, from 1 to 5pm London time, with one break. Come for all of it. The plan builds through the afternoon.
If you haven't coached three to five people yet, join the Launch Pad waitlist for January instead. This afternoon assumes you've proven you can coach and now need the business around it.
Yes. At the end I'll invite you into The Elevated Coaching Collective. The afternoon stands on its own whether you join or not.